Structure. Systems. Simplicity.
Multidisciplinary designer based in London. RCA graduate.
I design products and services that simplify complex systems, particularly in AI and emerging technology spaces. My work sits at the intersection of product, service and brand, allowing me to move from high-level problem framing through to detailed interaction and visual design.
I trained in brand and communication design, and later specialised in Service Design at the Royal College of Art. This shift shaped how I approach design today, not just focusing on how things look, but how they work within real-world constraints, across users, teams and systems.
I’ve worked across early-stage startups, AI platforms, sustainability initiatives and public sector projects, often taking ideas from ambiguity to structured, testable and scalable products. I’m particularly interested in designing human–AI interactions, where clarity, guidance and system thinking are critical to making these tools usable.
My approach is grounded in structuring complexity early, defining the right problem, aligning stakeholders, and creating systems that hold together as products evolve. I work closely with engineers throughout, ensuring what we design is not only clear, but buildable and resilient.
Product Design
End-to-end product design from problem framing and research through to
interaction design, UI and delivery.
I focus on structuring workflows
and reducing cognitive load, particularly in complex or AI-driven
products.
Service Design
Designing beyond the interface, mapping systems, aligning stakeholders
and shaping how services operate across touchpoints.
I bring clarity
to complex environments by connecting people, processes and platforms.
Brand Design
Building identities and design systems that create consistency and clarity across products and communications. I bring a brand lens into product design, ensuring what we build is not only usable, but clearly understood.
Outside of Design
Outside of work, I enjoy anything that involves patterns, logic or making — from Sudoku and puzzles to cooking and baking, or switching off completely through dance.